I'd be remiss if I didn't at least mention Snakes on a Plane today.
The Snakes phenomenon will probably go down as one of the most significant early events in this fledgling Buzz industry. For those of you who don't know the story, here's the abbreviated version.
Some time back word leaked out that Samuel L. Jackson would be starring in a movie due out in the summer of 06. The title? Snakes On A Plane. The buzzosphere loved it.
Before the first "real" trailer was produced, hours and hours of spoofs, some quite polished, were on Youtube.com and Google Video (a warning to readers, if you don't have at least an hour to kill, don't go looking for the spoofs). The site www.snakesonablog.com launched, documenting not only the whole phenomenon, but one bloggers (successful) quest to get an invite to the movie premier. By the way, the snakesonablog.com site appears to be getting crushed with traffic today.
The movie was originally planned to be a PG-13 flick, but after seeing all the consumer generated content on web, the studio add some gore and sauce to get the R rating.
This weekend, after 9 months of intense buzzing, the movie launches. By Monday, we should know if all the Buzz means more filled seats in theatres, or if the Buzz itself will outshine the object of Buzzing.
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