Duct Tape Marketing Blog Channel Members

Bill Balderaz


  • Bill Balderaz, President of Webbed Marketing has helped leading organizations, including Cardinal Health, Dominion Homes, Netsmart Technologies and Bostech Corporation grow their Internet presence, drive more web traffic, and generate online “Buzz.”.

    In addition to online advertising, Internet-based public relations campaigns and search engine optimization, Bill is increasingly focused on helping clients harness the power of online word of mouth, or Buzz, marketing. Bill has a bachelor’s degree in public relations from Bowling Green State University and an MBA from Franklin University.

    Bill is also the creator of the Webbed-O-Meter, a tool that allows web marketers to track how much online Buzz they are generating.

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« Buzz On A Snake On A Plane | Main | Starting a Viral Marketing Campaign »

August 24, 2006

Track what Bloggers are Saying

The ever growing blogosphere cannot be ignored by us marketers. When it comes to tracking what bloggers are saying about clients there are three tools I use. These are quick, free and convenient.

Blogpulse is an AC Nielsen service with a simple interface and some trending reports.

IceRocket searches not only blogs by MySpace as well, another CGM channel that deserves monitoring. IceRocket also offers a trending tool.

Technorati often uncovers blogs not picked up by the other engines, but usually returns the fewest results for searches I conduct.

And of course, there's the small start up known as a Google. Goog's Blog Search returns the greatest number of results for the searches I've conducted and has that oh so friendly and simple Google UI.

Building the right search strings for the tools takes some practice, but at the most basic level, insert your company's or client's name and get ready for some reading.

Posted by Bill Balderaz on August 24, 2006 at 07:03 AM |

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