Marketing with MySpace

So why is a guy in his 30's with two kids and a mortgage finally creating a MySpace page? It's all about the Buzz...

See we're working with a site that sells cheap college textbooks. As part of the marketing for the site, we're sending reps to a college campus to pass out discount code cards. And, to create some buzz around the card-passing-out promotion, we're contacting students at this particular campus and telling them to be on the lookout for these free coupons.

MySpace is perhaps the best way to quickly identify potential evangelists. The search and sorting functions allow a user to quickly narrow down a search, so I can find members in the right geographic regions, who are in college, and active on MySpace. Or, I can use the handy "find school" function and reach MySpacers who identify with a specific school.

Comments

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Great idea on the college rep thing. MySpace should give you a huge population to work with