Sources for Word of Mouth Marketing Information

I've mentioned a variety of sources before, but I've been asked about other online resources that are useful for us Buzz Marketers. Some I'd recommend:

New Media Age -- the August issue in particular has a great piece on the risks and rewards of Viral Marketing. In the interest of full disclosure, this access is via www.accessmylibrary.com one of the clients I work with, and access is free, but requires a library card.

eMarketer -- a lot of good, free content covering all aspects of online marketing.

The Word of Mouth Marketing Association -- readers of this blog know that I cite this group often. It's great to have a group dedicated to our fledgling industry.

Comments

[Tony Valle]

Bill,

Thanks for the great information. You might also want to check out Ron McDaniel's site buzzoodle.com. We just interviewed him earlier today for our podcast and I found him to be really interesting and engaging. We should have the "buzzoodle" episode edited and posted within a week or so. I hope you get a chance to check it out.

I continue to enjoy your blog and several others on the DTM blog channel. Thanks for all the hard work.

Tony Valle