I've blogged a lot about how great Honda and Toyota are at tracking and inspiring online consumer generated media. Ford has become the next automobile manufacturing to join and track the conversation. The article covering Ford's efforts explains that the company wants to monitor consumer comments as an early warning system, and join the conversation when appropriate.
Not to be outdone, Chrysler is working to harness the power of MySpace for marketing. Authors Andy Sernovitz & Shannon Stairhime summarize the Chrysler campaign quite well: "Through this campaign, Jeep was able to connect a very specific selling point (the stereo system) to a very specific group (MySpace users) in a context ripe with viral potential (a busy social network), as well as providing music lovers (people who would presumably appreciate a good stereo system) with a lasting and interesting experience. "
I ran both the main Ford and Chrysler sites through the Webbed-O-Meter and found that Ford seems to generating more Buzz, at least by my definition, than Chrysler.
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