According to a recent eMarketer article, MySpace generated about $440 million in advertisting this fiscal year. The article goes on to show that about $1.3 billion in advertising revenue will be generated by social media sites in 2008.
$1.3 billion in revenue for sites that don't ask users (usually) to pay a dime. Sites that don't produce a bit of their own content. Sites that invest a lot in development of tools that members use for free.
Clients often ask just how valuable the content produced by members of social networks can be. Now we have an answer: $1.3 billion.
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