One of the fastest ways to get bloggers talking about your brand is to blanket an entire city with foam and send a bunch of people handheld video cameras, inviting them to film the aftermath.
Okay, barring that, another really fast way to get bloggers talking is to issue press releases optimized on keywords your targeted bloggers use when searching for content. For example, if you want bloggers to find your story on green building, realize that you'll be competing with about 20,000 other stories on green building and make sure that your release, both in content and in distribution, is optimized for the search term "green building".
We typically like PRWeb for our distribution. With PRWeb's reach and trust with search engines, and our methodology of targeting keywords, we have always managed to get on page one of Google and Yahoo! News search results, even for very competitive words like "Second Life" "Fitness" and yes, "Green Building." PRWeb has been great to us and its customer service is outstanding.
But because we are all about testing different tools, last week we tried Webwire for distributing an internal press release. We were very happy with the results. We grabbed number one ranking on Google News for our targeted search term as we'd hoped. But surprise, surprise.... we shot to the top of the main Google organic SERPs within hours of the release hitting the wires. The release actually outranked our own website page for the same term that we'd optimized in the release.
Even cooler? Webwire did some AdWords for us. Really. There in the left hand column of the image below, an AdWords ad, built on our targeted keyword and directing searchers to our press release on Webwire. So I'm counting this as three wins: number one on Google News, number one in the main organic index and free AdWords. And while I still think PRWeb is a great service, Webwire just may be getting some more business from Webbed Marketing.
This is great news and have clients reporting the same findings. Thanks for sharing :-)
Maria Reyes-McDavis
Posted by: Web Success Diva | April 24, 2008 at 03:48 PM
Hi
Thank you so much for sharing this information. It is definitely helpful.
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Nina
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Posted by: Nina | May 18, 2008 at 10:24 AM