Quick--name two really boring things...
Did you say "the study of the history of words" and "flight safety instructions"? If so you are very, very wrong.
I really respect the Word of Mouth experts. I read their books. I attend their sessions at shows. I follow their blogs. They share a lot of common advice. It goes something like this: Great Word of Mouth programs must have compelling content, online influencers, and good communication channels.
And hot chicks.
Okay Ben McConnell and Andy Sernovitz probably don't use the term "hot chicks" much in their sessions and books.
Or maybe that is what they mean by "compelling content."
But there's not doubt that attractive people can make even the most boring topics oh so compelling. Delta's flight safety video on YouTube is living proof. In the video, a cute flight attendant goes through the same spiel we've all heard a hundred times. Though judging from 700,000+ times this video has been viewed on YouTube, and the repeated references to the way she wags her finger, you'd think this was some brilliant cinema.
Okay, so Kathy Lee (or Deltalina, as her fans call her) of Delta is a conservatively dressed, proper lady we could take home to meet mom. But Marina of "Hot For Words"? Well, lookout.
See this philologist (and I mean that in the nicest way), produces YouTube videos in which she discusses the history of words while wearing lingerie.
(Cue Van Halen's "Hot For Teacher")
Marina's channel on YouTube now claims 1.8 million views and is one of the most subscribed channels on the site. And yes, she really talks about the history of words. I think.
Now, we just need some cute girl talking about title tags for the SEO crowd!
Who said there aren't cute women in SEO? http://www.seo-chicks.com/
Posted by: Rebecca | April 16, 2008 at 03:33 PM
So here's a question for all the SEOs out there...if you had to write a title tag to attract your fellow SEO soul mate, what would it be?
Posted by: Bill | April 17, 2008 at 08:49 PM