So my ears are still ringing. Diamond Dave, Eddie and the rest of the Van Halens were in town last night, and wow, what a show.
So what does Van Halen have to do with great word of mouth?
I'm sure every blogger and reporter out there has received the very "tired" pitch from a public relations or marketing person:
"Dear Reporter,
Our staplers are the most innovative paradigm industry leading blah blah.
Please write about us.
Thanks,
Tired PR Guy"
Okay, Tired PR guy. Maybe you're pitching 20 bloggers today. And maybe you pitched 20 yesterday. But if your message is this canned and rehearsed, you might as well send zero emails-- because no one is going to bite on these.
Now look at Dave Lee Roth and Eddie Van Halen. Touring hundreds of cities for decades. Singing the same songs night after night. Last night though, everyone in that arena felt like the show was the most important thing in the world to the band and that Columbus was Van Halen's all time favorite city ever. We all Danced the Night Away. Well, I stumbled more than danced, but it was dark.
My point? A 54-year-old rock star who has been touring for 30 years singing the same songs thousands of times put on a genuine, passionate performance that felt like it was custom made for Columbus. The crowd left last night feeling like they were the only thing on Dave's mind that night and everything from drunken banter in the parking lot to the late night radio shows were buzzing about the great show.
Make your pitches as fresh as Eddie's "Eruption" or Dave's encore performance of "Jump" and the Cradle of WOM Will Rock.
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