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Bill Balderaz


  • Bill Balderaz, President of Webbed Marketing has helped leading organizations, including Cardinal Health, Dominion Homes, Netsmart Technologies and Bostech Corporation grow their Internet presence, drive more web traffic, and generate online “Buzz.”.

    In addition to online advertising, Internet-based public relations campaigns and search engine optimization, Bill is increasingly focused on helping clients harness the power of online word of mouth, or Buzz, marketing. Bill has a bachelor’s degree in public relations from Bowling Green State University and an MBA from Franklin University.

    Bill is also the creator of the Webbed-O-Meter, a tool that allows web marketers to track how much online Buzz they are generating.

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« Obama and Online Word of Mouth Marketing | Main | How to Get 14,000 People To Market Your Service »

July 10, 2008

Yahoo! Buzz What IS the Buzz?

Yahoo! Buzz anyone?

We've been asked recently about what Yahoo! Buzz is and how to use it. Here's our take at the WM:

Yahoo! Buzz is like a closed circuit version of Digg. Exclusive publishers provide content and then the larger community interacts with the content. Is this the hybrid of Web 1.0 (a limited number of publishers provide content) and Web 2.0 (the larger community interacts with it)? Maybe.

How do we use it? We look to see what stories, in nearly real time, Internet users are interested in. If one of our clients has content related to a hot topic, we make sure to get that content visible and ride the coattails of the Buzz.

Think of it like the time in high school when you got too close to a semi on the highway, put your Camaro in neutral and drafted for a few miles. The semi creates the energy and you get to move fast and save gas. Oh, now please, don't go trying this at home (the semi/Camaro thing, feel free to use Yahoo! Buzz all day).

Posted by Bill Balderaz on July 10, 2008 at 10:57 AM |

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